How the redesigned website converted new customers that pay monthly
EdTech, Learning management system
Services we provided
— Design strategy
— Visual identity
— UX research
— Website design
— Design systems
365DataScience is LMS (Learning management system) that helps students to learn and practice data science through an effective learning process. Demand for qualified specialists in the field is at an all-time high and traditional degrees are simply too expensive, time-consuming, or rigid to meet the majority of needs. Their mission is to close that gap. They provide high-quality, affordable training to open new opportunities for motivated individuals all over the world.
365datascience had 300.000 monthly visitors but the conversion rate was low. We conducted research to identify the reasons for the low conversion rate. Through research, we discovered that the website is not optimized for conversion and the overall design was old style and unattractive which didn’t make trust the users. It was confusing for users to interact with the website to understand the value they get and they didn’t have the motivation to purchase the product.
The main goal of this project was to increase the conversion rate of the website to acquire new students.
The new 365datascience website design is a strong digital asset, driving leads and conversions through intuitive navigation and filtered course searching. The strengthened user experience achieves its important goal: making it quick and easy for visitors to find exactly what they need. The new site structure and capabilities facilitate an appealing hub for their community. Here elevated site-wide brand storytelling provides additional trust and credibility for their community which acquired 12.000 new students that pay monthly.
Co-Founder and CEO at 365DataScience