1.4%
Monthly Enrollments
4,000
Monthly Enrollments
30%
Bounce Reduction
2023
365datacience is an e-learning platform, empowers students through expert-led data science courses.
Industry
Ed-tech
SaaS
Services
UI/UX design dervices
Digital product development
Timeline
9 months
Website
365DataScience is a leading online learning platform in the rapidly growing data science industry. With a mission to make data science education accessible and effective, they provide comprehensive courses and resources to students worldwide. The platform aims to bridge the gap between theoretical knowledge and practical application in data science.
The target audience consists primarily of aspiring data scientists, professionals seeking to upskill, and beginners who want to gain valuable skills and land their dream jobs. In a competitive e-learning market, 365DataScience recognized the need for a user-centric platform that effectively engages learners and facilitates their journey toward data science proficiency.
365DataScience faced significant challenges in converting their website visitors into engaged learners and subscribers. Despite attracting a substantial volume of monthly visitors, the platform struggled with low conversion rates and user engagement. The existing website failed to effectively communicate the value proposition and unique benefits of 365DataScience's offerings.
The existing website's design and user experience fell short in effectively showcasing the platform's course offerings, expert instructors, and interactive learning tools. The site's navigation was complex, and challenging for potential students to find information and make informed decisions. Additionally, the website lacked clear calls-to-action further hindering user engagement and conversion rates.
To address 365DataScience's challenges, Greensighter employed a data-driven approach to website redesign. We conducted extensive user research, analyzing behavior and gathering feedback from students and potential learners. This provided invaluable insights into the key pain points and expectations of 365DataScience's target audience.
Our UX designers crafted intuitive navigation, streamlined user flows, and engaging visuals aligned with the brand. We implemented clear CTAs, personalized recommendations, and interactive elements to encourage exploration and enrollment. Usability testing and iterative refinements ensured an optimal user experience.
Grab some popcorn—these transformation stories are better than your favorite Netflix series, minus the dramatic cliffhangers.
Figma
Hotjar
Google Analytics
Miro
Node JS
React JS
Vue JS
The redesigned website yielded remarkable results, significantly improving the conversion rates. Within the three first months of launching the new site, the conversion rate increased by 1.4%, surpassing the initial goal. This translated to a substantial 47% increase in platform sign-ups, demonstrating the effectiveness of the high-converting website.
Furthermore, the improved website design and enhanced user experience led to a notable 30% reduction in bounce rate, indicating that visitors were more engaged and likely to explore the platform's offerings. By applying heatmap tools such as Hotjar and Microsoft Clarity we constantly polished the website until it landed 4000 paid users monthly.
It was very interesting to hear their ideas. Very smart guys and easy to work with. They brought fresh perspectives to our data science LMS that we hadn't considered. Their creative web design and development balanced innovation with educational needs perfectly, and they were remarkably responsive throughout the project.
Nedko Krastev
Founder and CEO at 365DataScience
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"It was very interesting to hear their ideas. Very smart guys and easy to work with. They brought fresh perspectives to our data science LMS that we hadn't considered.
Their creative web design and development balanced innovation with educational needs perfectly, and they were remarkably responsive throughout the project."
Nedko Krastev
